Fine on fairness creams advertisements

Your Opinion: How long do you think it will take to find a Covid-19 vaccine and get the entire country vaccinated?

View Results

Loading ... Loading ...
Image result for fairness creams

It’s an open secret that Indians are obsessed with fair skin and skin whitening products. It is reported that the women’s fairness cream category is anticipated to achieve market revenues of more than Rs. 5,000 crore by year 2023. [i] The prevalence of colourism in our society has lead to dusky and dark people, especially women to be bullied. It causes emotional and psychological harms to many people. In light of the above facts, on 6th February, the Ministry of Health proposed Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill  to the Parliament which cracks down on misleading fairness cream ads, among others, and the punishment can be up to five years in jail, and a hefty fine of Rs 50 lakh.[ii]

While the initiative of the Ministry can be applauded, some doubts still remain. Fairness creams have sponsor backing, with major FMCG players making and distributing some kind of fairness products. Even consumers are not in a hurry to stop buying these products, even though they have physical side-effects like damaging skin because of the presence of bleaching agents and psychological ones of unyielding results. These companies can even find a loophole in the law (if passed) by listing their product as cosmetic and not pharmaceutical.[iii] The companies can also resort to advertisements similar to the ones used by liquor companies in India to promote their products.

The bill is not limited to the ban of fairness cream but also seeks to ban pharmaceutical products for deafness, improvement of height, hair-loss or greying, and obesity among others.

The fine can steer a much needed change in the Indian mindset and can subdue the obsession Indians have with fair skin.


[i] https://www.prnewswire.com/news-releases/fairness-cream–bleach-market-in-india-2018-forecast-to-2023—pressure-of-society–marriage-issues-are-major-driving-factors-300629567.html

[ii] https://www.idiva.com/news-opinion/opinion/indian-health-ministry-to-punish-fairness-cream-ads-with-drugs-and-magic-remedies-bill/18006553

[iii] https://thehauterfly.com/lifestyle/culture/fairness-creams-advertisements-penalty-india-2020/

0 0

Get Our Monthly Digest Delivered Straight To Your Inbox

CONTINUE READING

ASHA: Frontline Workers Sidelined by Authorities in COVID-19

0
An accredited social health activist, commonly referred to as ASHA; refers to a community health worker the Ministry of Health and Family Welfare instituted as a part of the National Rural Health Mission (NRHM). One of the key components of the National Rural Health Mission is to provide every village in...

ECA Amendment 2020: A Blessing in Disguise?

0
Day to Day commodities of daily household no longer essential commodities

Umar Khalid -Mastermind Behind the Delhi riots, 2020?

0
In New Delhi, a human rights activist and former Jawaharlal Nehru University (JNU) student, Umar Khalid, was arrested by the Police's special cell under the Unlawful Activities (Prevention) Act, 1967 (UAPA) and sent to judicial custody till October 22 2020,for his alleged role in the riots...

Reliance Facebook Deal vis-à-vis the Controversial Farmers’ Bills 2020

0
Reliance Facebook Deal - Background The Modi government’s ideology visibly encompasses towards privatization and pro-corporatization. The recent farmers' bills set in motion by the NDA government are on the same lines given the Reliance-Facebook Deal. Given the importance of these reforms and the...

Farmers Reforms 2020 – The Outrage Explained

0
The Rajya Sabha on 20 September 2020 passed two agricultural bills despite huge backlash from farmers of various states. The Lok Sabha had passed these bills on 17 September 2020. The Centre had promulgated three ordinances on June 25 which is the cause of these protests. After the beginning of the Monsoon Session of Parliament, the government introduced three Bills to replace these ordinances.

The ‘Flushed’ reality behind Toilet Construction

0
A Survey conducted by the Comptroller and Auditor General of India (CAG) revealed that about 40% of the toilets in the government schools, built as a result of the Swachh Vidhalaya inititative, were partially constructed, unutilized or did not exist at all. Under the...